PROFILE
An innovative, strategic, and high-energy integrated-marketing leader with more than 21 years experience (16 years at the executive level) in highly specialized therapeutic areas with a proven track record to over come obstacles and reach personal, company and client goals.
ACCOMPLISHMENTS
- Opened and grew a second office in Philadelphia with only 4 FTEs to become a fully independent office (separate P&L) with 78 employees in just over three years; Our win rate remained above 70%
- Led the marketing support for over 25 product-launches including highly specialized oncology and HIV therapeutics, devices, diagnostic assays and supportive care products
- Experience promoting over 50 brands to consumers, patients, healthcare professionals, payers and advocacy groups (see below for details)
- Branded and led the launch of several new corporate entities including Gilead Hepatic Health; North American Scientific (NOMOS); Discovery Labs; BMS Medical Imaging; Merck Ophthalmics; Teva Biosimilars; and Legend Biotech
- For 14 years, was part of the leadership team that drove new business and won accounts growing NAVICOR from 13 to over 150 employees. Various industry-recognitions including “great employer”, several “agency of the year” and numerous “best marketing” campaigns amongst others.
PROFESSIONAL EXPERIENCE
THE NAVICOR GROUP (http://the.oncology.agency), Philadelphia, Pennsylvania
EVP, MANAGING DIRECTOR (2014-2018)
- Responsible for the establishment and growth of an independently operating full-service office in Philadelphia.
- Started the office with one existing account and four employees; in four years grew to 12 accounts, seven key clients and currently staffed with 78 FTEs.
- Split my time between new business, staff modeling and client relations—building brand plans, moderating strategic workshops, drafting positioning statements and critical success factors.
- Accolades include 2018 Great Employer, Stevie Awards; 2017 Agency of the Year, MedAd News CIII; 2016 Agency of the Year, MM&M
THE NAVICOR GROUP (http://the.oncology.agency), Westerville, Ohio
EVP, COO (2012-2014)
- Managed many departments within the agency including account services, creative, digital and medical.
- Responsible for client satisfaction, maintaining SOWs and financial reconciliations.
- Served as part of the Senior Management Team and represent Navicor as an officer for inVentiv Health.
- Led agency activities and ensuring a positive company culture.
- Accolades include 2013 Agency of the Year, MedAd News CIII
THE NAVICOR GROUP (http://the.oncology.agency), Westerville, Ohio
SVP, EXECUTIVE CREATIVE DIRECTOR (2005-2012)
- Managed a department of 25 employees including: 4 Creative Directors, 2 Associate Creative Directors of Art, 2 Associate Creative Director of Copy, 6 Art Directors, 4 Copywriters, 3 PhD Medical Writers, 2 Graphic Designers and 2 Desktop Specialists.
- Delivered effective promotional materials, including print, interactive, and video production. Clients include Gilead, Genentech, Biogen Idec, MedImmune, Merck, and Roche.
- Primarily responsible for client workshops, particularly brainstorming sessions and large presentations.
- Served as part of the Senior Management Team and represent Navicor as an officer for inVentiv Health.
THE HAL LEWIS GROUP, Philadelphia, Pennsylvania
VP, CREATIVE DIRECTOR (2001-2005)
- Drove all creative output, supervised production, and directed the work of 4 art directors, 4 graphic designers, and, in most cases, 6 copywriters specializing in personal and non-personal promotion of pharmaceuticals.
- Clients include Becton Dickinson, Bristol-Myers Squibb, BMS Medical Imaging, Discover Labs, and Merck.
- Managed client proposals, contracts, and annual expense budgets, ranging from $1–3.25M per account.
THE HAL LEWIS GROUP, Philadelphia, Pennsylvania
SENIOR ART DIRECTOR (1997-2001)
- Lead new business pitches. Served on Business Management Committee, we often brainstormed and implemented new ways to improve the agency profitability and services.
- Provided the artistic direction, supervising several designers, for the launch of various products including Berlex’s MIRENA and CLIMARA-PRO and Merck’s COSOPT.
- Developed brand identities and the collateral for complete B2B drug sales campaigns. Managed all output of Centric Medical Communications division, producing medical education materials for clients including Astra Zeneca, Berlex and BMS Medical Imaging.
- Performed high-end digital imaging and retouching work of complex medical drawings and photos.
MARKETSMART, Jenkintown, Pennsylvania
GRAPHIC DESIGNER (1995-1997)
- Botanical illustrations for FTD's one-color promotions
- Designed logos, illustrations, and a variety of print material such as ads, brochures, and newsletters.
NORTHEAST CATHOLIC HIGH SCHOOL, Philadelphia, Pennsylvania
ART TEACHER (1998-2003)
- School's sole art teacher instructing 2-3 classes daily, taught color theory, art history, multimedia, and digital design, all while maintaining a full-time position as a Senior Art Director/Creative Director
- Transformed the program from 11 to 85 students making it the school’s most populated elective in 2003
EDUCATION
Bachelor of Fine Arts, ARCADIA UNIVERSITY (formerly Beaver College), Glenside, Pennsylvania
Bachelor of Fine Arts, ARCADIA UNIVERSITY (formerly Beaver College), Glenside, Pennsylvania
Major: Graphic Design with secondary concentration in Scientific Illustration ~ Dean's List
BRAND AND CLIENT EXPERIENCE
Launches (years)
1. Cosopt (8)
2. Stocrin (1)
3. Mirena (3)
4. Jasmin (1)
5. Climara Pro (1)
6. Nabi-HB (1)
7. Reyataz (4)
8. Vidaza (5)
9. Viread (2)
10. Omontys (2)
11. Prosigna (2)
12. Atryn (1)
13. Adcetris (7)
14. Tarceva (4)
15. Rituxan (1)
16. Innohep (1) (1)
17. Surfaxin (2)
18. Jakafi (4)
19. Baremsis (3)
20. Mugard (3)
21. Feraheme (3)
22. Revlimid (3)
23. Pomalyst (2)
24. Truxima, rituximab-biosimilar (2)
25. Herzuma, traztuzumab-bioSimilar (2)
26. Larotrectinib (2)
27. Axumin (1)
28. Onureg (1)
Additional brand experience (years)
1. Crixivan (2)
2. Trusopt (8)
3. Timoptic (8)
4. Vaqta (4)
5. MMR2 (2)
6. Videx (4)
7. Zerit (4)
8. Sustiva (4)
9. Climara (3)
10. Prinivil (2)
11. BioThrax (1)
12. Hepsera (2)
13. Mugard (2)
14. Zaltrap (1)
15. Feraheme (4)
16. Ethyol (3)
17. Xeloda (4)
18. Velcade (5)
19. Novocure TTF (1)
20. Coumadin (1)
21. Toprol-XL (1)
22. Cardiolite (4)
23. Definity (2)
24. Ofirmev (3)
Clients
1. Merck
2. Berlex
3. Nabi
4. Dupont
5. BMS
6. BMS Medical Imaging
7. Pharmion
8. Gilead
9. Takeda
10. Affymax
11. NanoString
12. Ovation
13. Seattle Genetics
14. Genentech
15. Dupont
16. Discovery Labs
17. Incyte
18. North American Scientific
19. Rosetta Genomics
20. Emergent Bio Solutions
21. Sanofi
22. AMAG
23. Medimmune
24. Roche
25. Novocure
26. AstraZeneca
27. OncoGenex
28. Sunesis
29. SirTeX
30. Tesaro
31. Teva Oncology
32. Mallinckrodt
33. Clovis
34. Acacia
35. Amgen Biosimilars
36. Loxo Oncology
37. Teva BioSimilars
38. Celgene
39. Blue Earth
40. Legend Biotech
Franchise/Corporate (launches and re-branding)
1. BMS Virology
2. Merck Ophthalmics
3. Gilead Hepatic Health
4. Afftmax/Takeda JV
5. Discovery Labs
6. North American Scientific (NOMOS)
7. BMS Medical Imaging
8. Rosetta Genomics
9. Amgen Biosimilars
10. Teva Biosimilars
11. Legend Biotech
